To build a solid, successful and sustainable business. To be a valuable and essential part of MTN's strategy. To be the market leader in our channel. To offer our customers a friendly, efficient and valuable experience that cultivates loyalty and longevity. To improve customer confidence. To deliver operational, product and service excellence.
As MTN's largest non-owned dealership, Cell Network has always been a forerunner in the strategic expansion and management of multiple stores and will continue to develop a portfolio that will evolve operationally and financially with the demands and trends of both our channel and our industry. Lawrence Abouchabki and Brad de Wet originally established Cell Network in October 1995 when the company first became an authorized MTN dealer for Transtel Cellular. During the period October 1995 and September 2008, Cell Network purchased "Electronic Accessory World cc", "Cellphone Warehouse cc" and "Cell Focus cc", taking their distribution from 6 outlets to 12 outlets in the Pretoria region. In September 2008 Cell Network cc merged with "Impact Cellular cc" to form Cell Network (Pty)Ltd, which increased their number of outlets from 12 to 18 stores across Pretoria and Johannesburg, under the Directorship of Lawrence Abouchabki, Brad de Wet and Richard Lurie. Cell Network (Pty)Ltd. simultaneously acquired the distribution network of "Cellphonics Ltd" in the Western Cape region in October 2008, taking their footprint National for the first time and their number of outlets to 26. During the course of 2009, Cell Network also acquired "Zululand Cellular cc" in KZN and "Cell IT cc" in Gauteng, taking the number of stores to 36 by the end of 2009 and establishing the company in the province of Kwazulu Natal. The opening of additional stores and the conversion of 13 MTN owned stores during 2009 and 2010 expanded Cell Network's footprint to the Eastern Cape region and increased distribution to 51 stores by July 2010. In February 2011 Cell Network (Pty)Ltd purchased an additional 5 outlets in Western Cape and in December 2011 purchased the Pretoria based company "Celafrique". Cell Network (Pty)Ltd currently own and operate 57 outlets for MTN across the country and remains MTN's largest independent retailer. Not only does Cell Network cater for all cellular needs by offering upgrades, contracts, pre-paid and data services in-store, but also offer approved quality accessories and comprehensive insurance for devices, to compliment any purchase made at any of our 57 stores countrywide.
In addition Cell Network has a specialised SME team of business consultants to service any Small to Medium enterprise by catering to all their cellular needs.
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