The new iPhone 4S is a personal assistant, great camera and major application device all in one. Use your voice and ask to as you would to a person: "Do I need an umbrella?" or "Any great burgers around here?" or "Where's the closest ATM?" Siri not only understands what you say, it knows what you mean. Siri figures out the right apps to use, to find the right answer and just like a personal assistant, she answers you. Siri can make phone calls, send messages, schedule meetings or appointments, set reminders, and act as a timer too. If you don't believe it, just ask Siri.

The iPhone 4S also has two powerful cores in the A5 chip that deliver up to two times more power and up to seven times faster graphics. Which not only makes the phone great for gamers but for lunching apps, web browsing and everything else. The iPhone 4S is quick and responsive, which makes all the difference when you want a smartphone, which not only looks like one but acts like one too. You won't be disappointed in battery life either because the A5 chip is so power-efficient it renders outstanding battery life.

Photos and video on the iPhone 4S are the best any iPhone has ever delivered. It all boils down to the engineering to allow much more light in with every capture. And with all-new optics, behind every shot, you've got 8MP resolution and a custom lens with a larger aperture. Additional features include the backside illumination sensor, excellent auto white balance, advanced color accuracy,face detection, and reduced motion blur.

Shoot crisp and stunning HD video. With all-new optics, the light is always right, the color is always vivid, and video stabilization steadies those shaky shots. The ability to edit video right on the iPhone 4S makes it all the more desirable.

The iOS is a desktop-class operating system that's been reinvented for mobile devices. The OS is based on the OS X, therefore performance in iOS is fast and stability isrock-solid. It manages power efficiently and delivers outstanding battery life. iOS even ensures that performance and battery life don't suffer when you're multitasking with multiple apps open at the same time.

iOS is highly secure from the moment you turn on your iPhone. All apps run in a safe environment, so a website or app can't access data from other apps. iOS also supports encrypted network communication to protect your sensitive information. To guard your privacy, apps requesting location information are required to get your permission first. You can set a passcode lock to prevent unauthorized access to your device and configure iPhone to delete all your data after too many unsuccessful passcode attempts.

These are only a few of the features highlighted, for more information - visit one of our stores and find out how the 4S can help you.